One of the pillars of the project was updating the brand’s visual identity. The existing logo was redesigned to convey a more modern and sophisticated character, in line with the exclusivity of the chef’s services.
WHAT IS THE PROJECT ABOUT?
The project focused on supporting Javi, a private luxury chef, in redefining his digital and visual identity, as well as rebuilding his website. To achieve this, we carried out a complete redesign of his corporate identity (logo, color palette, and typography) with the aim of conveying coherence, exclusivity, and approachability.
In addition, I developed a brand-new website from the ground up, designed to reflect his value proposition, clearly showcase his services, build trust with potential clients, and enhance the overall UX/UI experience. The result is a digital presence that is elegant, modern, and functional—strengthening his personal brand and amplifying his visibility online.
DURATION: 2 WEEKS | ROLE: UX & WEB DESIGNER | TOOLS: FIGMA, WORDPRESS
VISIT THE WEBSITE: www.javipuigchef.com
REDEFINING THE PERSONAL BRAND
Initial logo
a
Redefined logo
From there, I built a complete design system that includes logo variations, an elegant color palette, carefully selected typefaces, and a moodboard that defines the brand’s visual tone.
REBUILDING THE WEBSITE
HEADER & HERO SECTION
BEFORE
Hero lacked a header, featured a dark green background with a welcome message that was not visible.
NOW
In the redefined version, the hero section includes a header, a structured menu, and a clear call to action.
VALUE PROPOSAL
BEFORE
In the first version, the value proposal was very basic: images without hierarchy and a generic text.
NOW
In the redefined version, the section is organized into three blocks, each with titles, descriptions, and images.
EXPERIENCES & MENUS
BEFORE
Previously, the section showcasing the chef’s menus was static, monotonous, and lacked interaction.
NOW
Now, the section features an expandable carousel with the three interactive menus.
MORE UX · UI IMPROVEMENTS
· In the original website, there was a dedicated PRICES section, which has now been integrated into the menus section.
· The PORTFOLIO used to be part of the homepage; in the new website, it has been developed as an independent page.
· The CONTACT section has been added to both the header and the footer in the new site.
· The TYPOGRAPHY in the original website was too small and lacked contrast. In the new version, the font size has been increased and contrast improved to ensure better accessibility.
· The REVIEWS, which were previously screenshots of Google Reviews, have now been properly formatted and integrated into the website.